Below are the key components covered in this document:

Objective 

Release

Features

User flow and design

Analytics

Future work


Objective

 
VisionWhere you want your product to be in the future
GoalsList product goals including their timeframe, and success metric
InitiativesList high-level product initiatives
Persona(s)Who the product is for


Release

 
ReleaseRelease name
DateRelease date
InitiativeInitiative that the release relates to
MilestonesRelease milestones
FeaturesFeatures included in the release
DependenciesRelease dependencies


Features

 
FeatureFeature or user story name
DescriptionDescription of what the new feature will do
PurposeTask or action the user wants to accomplish
User problemPain point or challenge
User valueHow the proposed solution helps the user
AssumptionsBusiness, user, or technical assumptions
Not doingAnything that is out of scope for this feature
Acceptance criteriaConditions of acceptance


User flow and design

Insert wireframes and mockups.


Analytics

Hypothesis: We believe <this feature> will achieve <this outcome>.

   
Key performance indicatorBaselineTargetTimeframe





Future work

   
Future featuresPurposePriorityTimeframe